other work
art direction • copywriting • package design • production • ideation • photo direction • seo/sem • website design • social media management • editing • content strategy • publication design • brand strategy & identity • process development • project management • resource evaluation • display design
imagine. create. connect.
finding islands of profit
Profit Isle
Not just another data software solution, Profit Isle, required a website that reflected their experience as a trusted partner to large private and public businesses around the world. The new website highlights Profit Isle’s proprietary analytics software solution and change management capabilities, conveying their expertise in profitability management.
A brand style guide was created to ensure consistent messaging across all future creative.
account management • brand strategy • copywriting • design
Every great design begins with an even better story.
– Lorinda Mamo
clients
general mills • best buy • snap fitness • minneapolis heart institute foundation • robinson fresh • welcyon fitness after 50 • m>forward • orion safety • select foods • profit isle • faribault foods
reward your best customers
Brand Identity | Loyalty Marketing
Establishing a toolbox of consistent images and language is essential for building a strong brand. Communicating how to use those tools, internally and externally, builds brand equity and ultimately brand loyalty.
Best Buy RewardZone
make your mark
Self Promotion
Handing out a printed piece is an effective way to help people remember who you are. Whether it is a book mark promoting your latest project or postcard promoting new artwork, getting into the hands and hearts of your audience is key to a happily-ever-after story.
Lindsey McDivitt, Author, Nature’s Friend: The Gwen Frostic Story
pop off the shelf
Package Design | New Product Introduction
You have seconds to grab a shopper’s attention — to create an emotional connection that leads to a purchase. Successful brand design strategies incorporate design research and package technologies with rich market insights for pop-off-the shelf impact.
Yoplait
bring your message home
Catalog | Direct Mail
Customer centric thinking plus smart business strategies equal effective marketing that drives engagement. Know your audience, know your marketing objectives, leverage print formats, and innovate.
Robinson Fresh | Media Play | Best Buy | Minneapolis Heart Institute Foundation
working for others
Pro-bono Marketing
Providing creative is a wonderful way to utilize skills and knowledge for the benefit of others. Giving back becomes its own reward when successful marketing means making a difference in someone’s life.
Wayside Community Center | M>Fwd (Teens Alone) | Northside Family Connection | Boys & Girls Club of Minneapolis
building brand muscle
Advertising Collateral
Whether an advertising campaign or single sell sheet, keeping creative consistent and fresh is key to brand longevity. Words and images that work hard together build brand ubiquity.
Welcyon Fitness After 50 | Welcove | Snap Fitness
stir up a little success
Publication Design
Producing a high quality product for consumption is key to building brand loyalty and driving repeat purchases. Clean design, beautiful photography, and careful editing inspire readers to make food they will love, and love sharing with family and friends.
General Mills | Faribault Foods
add some fun and excitement
Promotion & Event Marketing | Advertising Collateral
Exciting work begins with great partnerships. Understanding and respecting brand equities create opportunities for marketing that generates consumer excitement. Effectively combining ideas, words, and images result in award-winning work.
General Mills (Universal Studios, Disney, NASCAR, US Olympics, NFL MLB)
I use words and images to help clients tell their stories. What story do you want to tell?
– Quinette Cook